ERIC Partners with Pjama to support families affected by bedwetting

Around half a million children aged 5 – 16 wet the bed in the UK, and yet bedwetting remains a taboo subject, often creating worry and stress for the entire family*.

ERIC is leading the way when it comes to breaking the silence around this issue and encouraging families to seek support.

We’re proud to announce an exclusive partnership with Swedish bedwetting experts Pjama, as the sole UK stockist of their products.

Since 2010 Pjama, has been a global leader in bedwetting supplies for children, including discreet and washable pyjama trousers made with smart fabrics, advanced bedwetting alarms, and DryGuardians, a complete system to guide families through the treatment process.

Based in Sweden, the company’s extensive range is used by families and professionals worldwide. It’s expertly made, meticulously researched, and designed with comfort and practicality in mind.

Johan Bergenholtz, CEO of Pjama, said:

“Entering into partnership with ERIC is a big step for us. They share our values – providing evidence-based, safe solutions for children and families. Through this partnership we can reach more children in the UK who truly need help.”

Debbie Gordon, Head of Commercial Services & Education at ERIC said:

“ERIC’s mission is to break the silence around children’s bladder and bowel problems. By partnering with Pjama, we’re giving the families we support access to some of the best treatment options on the market. With Pjama’s products, families gain access to solutions that are both research-based and practical – something that can change the lives of many children.”

*Source: Cambridge University Hospitals NHS Foundation Trust